Yume Cafe
Yume invited us to extend their world; an American-owned cafe brand inspired by Japanese sandos and treats.
The task is to create a suite of icons for each of their offerings: The Sando Room, Yama Yogurt, Kyoto Matcha, Specialty Coffee, and Craft Beer; illustrating Yume’s soft Japanese influence translated through their modern, mindful sensibility.
We developed a set of symbols that felt familiar but fresh: clean strokes, balanced geometry, and quiet references to traditional pictograms.
