Yume Cafe
Yume invited us to extend their world — a wellness brand rooted in calm clarity and subtle charm. The task: create a suite of icons inspired by simple Japanese forms, translated through Yume’s soft, mindful sensibility.
We developed a set of symbols that feel both familiar and fresh: clean strokes, balanced geometry, and quiet references to traditional pictograms. Each icon is paired with delicate textures — feather-light grains, soft paper noise, warm tonal washes — adding depth without disturbing the stillness Yume is known for.
