Care Baby Thailand
With the launch of their new formulation of talc powder, Care Baby Thailand wanted to introduce a refreshed packaging design that appeals to Millenials and first-time mums.
This relaunch aims to target mums who prioritize safe, organic products they can trust to enhance their babies’ skin health and comfort.
CONCEPT Fortified with their unique DryLock Technology, Care Baby offers superior, gentle protection for delicate baby skin. This approach redefines Care Baby as the expert in baby skincare while maintaining the fun element for babies.
The illustrations incorporates organic icons that highlight its baby-friendly qualities and serves to differentiate between the product variants. It also easily applies to any merchandise as a wider pattern.
ABOVE Other designs conceptualized for the project.