GIC 40th Anniversary Campaign
A series of animations for GIC’s 40th Anniversary - using archival objects and kinetic type to share untold stories of its history.
Adapted for multiple social media platforms, including Instagram and TikTok, the campaign drives to a microsite where listeners can dive into the bold stories that shaped GIC.
![](https://freight.cargo.site/t/original/i/226a934139f82ee8179f21aa93656ee4c04aa50e3805a36aa0759cf7cf5a35fa/Pen-Frame-1.gif)
![](https://freight.cargo.site/t/original/i/6f5cf00952b354ab9e6ce4705dde799a41108ae199b361d4e8253b1fbb000adf/MAS-Letterhead---Frame-1.gif)
![](https://freight.cargo.site/t/original/i/cd91495d17edbdab181cd601cb13089ff1916b9c75e4641de4110667fabd449b/Map---Frame-1.gif)
![](https://freight.cargo.site/t/original/i/432398272713c2451847a29fcdb7562d9bed6835daa7cdc493569cc92632db61/Press-Release---Frame-1.gif)
![](https://freight.cargo.site/t/original/i/1a5cc160969cd1bd8f832d59bf8952415527a8f034c702ce4da759159fba11df/Chair---Frame-1.gif)
![](https://freight.cargo.site/t/original/i/ac095860d98f4a5abb49ee43a4a3ddcee8ef0ff54d55e04d8a4655c390d25a5e/Coin---Frame-1.gif)
![](https://freight.cargo.site/t/original/i/46682a54f1e9d4d51c7288431010e7e559445611b981a9710d4a95b211829681/Torn-Bill---Frame-1.gif)
![](https://freight.cargo.site/t/original/i/8a9247803657a492c17bc580f3309a4b52f0054d36fb6b4c78d83dadad05ce31/UK-SG-Letters---Frame-1.gif)