GIC 40th Anniversary Campaign

A series of animations for GIC’s 40th Anniversary - using archival objects and kinetic type to share untold stories of its history.

Adapted for multiple social media platforms, including Instagram and TikTok, the campaign drives to a microsite where listeners can dive into the bold stories that shaped GIC.

Studio: 72andSunny
Art Direction: Iris Teo
Copywriter: Yasira Yusoff
Year: 2021