Numero Quattro Neighbourhood Italian


In Bali, Numero Quattro is a neighbourhood Italian restaurant serving pasta staples and grill specialties - only steps away from Echo Beach in Canggu.

Together, the in-house design team created every detail of the design and marketing for the venue, from naming, identity, art direction to print.

@numeroquattroechobeach
numeroquattroechobeach.com





NAMING & IDENTITY  As a first step, I suggested naming the venue Numero Quattro as
a simple nod to its location on Jl. Batu Mejan No. 4, while also tying back to its Italian influence. 

Launching as an establishment that champions authentic Italian flavours, the team
looked to classic, old-school European graphic styles that look classy but packs a punch.





PHOTOGRAPHY  was co-executed by our in-house photographer (digital) and myself (film and analog), to bring a non-chalant but refined look for the brand. Digital sharp shots, would highlight details of the interiors and food; while analog film would capture the ambiance, lifestyle and community.




SOCIAL CONTENT  Numero Quattro’s social media channels serve as the virtual portal and main touchpoint for
audiences to engage with the brand. From planning to execution, I would curate a seamless kitchen-to-content
process that provides a raw insight into culinary delights and the inner workings of the establishment.




CREATIVE CAMPAIGNS
Aside the always on pillars, Numero Quattro launches quarterly campaigns to keep content and events fresh and relevant.


WEEKLY SPECIALE  As chefs at Numero Quattro continually experiments with new menus based of seasonal ingredients, the team compiles these plates into a monthly series called Weekly Speciale. The menu graphic changes monthly together with a fresh set of content.




MADE TO SHARE, MADE TO LOVE  Some campaigns are more seasonal and targeted such as the Valentine’s Day campaign.






ALLA SALUTE  A photo campaign showcasing Numero Quattro’s specialty drinks and wine selection. The backlit photographs balance the restaurant’s traditional, warm Italian vibe with a crisp and contemporary edge; highlighting the drinks in a modern way yet complements the cozy elegance of the venue.






WEBSITE  We commissed 741 Studio to put together the website using all of the brand’s visual ingredients
into an extension of the virtual portal, for audiences to check our latest foods and events.



Studio: Project:Black
Creative Direction: Davinia Arias
Art Direction: Kelly Rahardja
Photography: Harve Fedrizal, Kelly Rahardja
Copywriting: Evlin Debora
Year: 2023-2024