Logo and visual identity for Catafarm, an urban farming business that provides hydroponic kits for local Singaporeans.

Beyond the business of farming, Catafarm cares about your journey; aiming to be the key catalyst for home growing in your life. They are dedicated to supporting their customers by providing a support line and step-by-step tutorial to a successful garden.

I worked closely with Catafarm’s founder Qiqi, to imagine a brand identity inspired by their catalytic and caring spirit. At the heart of it all is a bold logo, shaped by the letters “C” and “F” to form a bud, heart, or if you could see, a key.

Visit @catafarm