Cheeklit
Packaging revamp for Emina’s Cheeklit. Following Glossy Stain’s packaging revolution, the team at Emina commissioned Kudos to revamp their next line of blushes.
The brief was to update their existing packaging, paired with a new illustration.
ABOVE The original packaging to be revised. The client wanted to keep the original typography, but were open
to refreshing the main character and layout into something that is more appealing to a younger, Gen Z audience.
MOODBOARD We looked at references of girls and illustrations that were youthful and vibrant, paying attention to their features and accessories.
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SKETCHING I went through several sketches of illustrations of girls, with different face shapes,
hair, and accessories; as well as layout variations when applied to the secondary packaging.
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SKETCHING I went through several sketches of illustrations of girls, with different face shapes,
hair, and accessories; as well as layout variations when applied to the secondary packaging.
