Wardah Beauty

Paragon is Indonesia’s halal beauty powerhouse, that contains 4 major brands - including Wardah, Emina, and Makeover.

Wardah’s biggest selling point is their high-quality, halal, affordable make-up; that provides women a gateway into the cosmetics world while maintaining their own natural and pure beauty.

As the brand undergoes a massive overhaul of rebranding their packaging, many drafts don’t make it to the shelves, including several of these WIPs.

ABOVE  Drafts for Perfect Bright, a brightening skincare line of soaps.
BELOW  Drafts for Instaperfect, part of Wardah’s premium make-up line. 

Studio: Kudos Design Collaboratory
Year: 2021 - 2023