Wardah Beauty
Paragon is Indonesia’s halal beauty powerhouse, that contains 4 major brands - including Wardah, Emina, and Makeover.
Wardah’s biggest selling point is their high-quality, halal, affordable make-up; that provides women a gateway into the cosmetics world while maintaining their own natural and pure beauty.
As the brand undergoes a massive overhaul of rebranding their packaging, many drafts don’t make it to the shelves, including several of these WIPs.
![](https://freight.cargo.site/t/original/i/7214c982f4648ff8fe8eefcfcbfbcd8dc62db611d5d46657fea87539706f562c/Artboard-1-copy-22x.png)
![](https://freight.cargo.site/t/original/i/9a9c917876603a91ca2a110cda3619de880ade8969b9d3f85b42a1f548741f6c/Artboard-1-copy-2-22x.png)
![](https://freight.cargo.site/t/original/i/6eda19c50a725d14e698e8832bcc74f48c5d55bda99ebeacae2aebdf2217aef2/Artboard-1-copy2x.png)
![](https://freight.cargo.site/t/original/i/f8b039f4608e77dd1b130cc4b4e89bd45d92f62c301b34ae16886f70ca76fb78/Artboard-12x.png)
![](https://freight.cargo.site/t/original/i/59dea6a3884e499b3868de71798b2ee254906e81db2e2d58dd999b826c8b48c9/PB_Tube-Mockup-R2_1-copy-2.png)
ABOVE Drafts for Perfect Bright, a brightening skincare line of soaps.
BELOW Drafts for Instaperfect, part of Wardah’s premium make-up line.
![](https://freight.cargo.site/t/original/i/0bb20970ad344b37552fabe94ab0b70767bfbddcff951f8b13b5ac28bfc926af/Instaperfect-Revamp_Alternative-3_R2.png)
![](https://freight.cargo.site/t/original/i/5ab4a2f6096a46f9b1c3089a3a9d67d5695ac169cd888dadaab433ddf1d768b7/Instaperfect-Set.png)
![](https://freight.cargo.site/t/original/i/757e3539e57f0cd554de7ee0fe824d87434e0aed854f951d8423b4da26df55b2/IP-Option-5b-2.png)