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<channel>
	<title>Kelly Rahardja</title>
	<link>https://kellyrahardja.com</link>
	<description>Kelly Rahardja</description>
	<pubDate>Thu, 04 Jun 2026 09:11:48 +0000</pubDate>
	<generator>https://kellyrahardja.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Front page</title>
				
		<link>https://kellyrahardja.com/Front-page</link>

		<pubDate>Sat, 24 Jun 2023 06:41:03 +0000</pubDate>

		<dc:creator>Kelly Rahardja</dc:creator>

		<guid isPermaLink="true">https://kellyrahardja.com/Front-page</guid>

		<description></description>
		
	</item>
		
		
	<item>
		<title>Celebrating surf at the Uluwatu Single Fin Classic</title>
				
		<link>https://kellyrahardja.com/Celebrating-surf-at-the-Uluwatu-Single-Fin-Classic</link>

		<pubDate>Thu, 05 Oct 2023 04:42:35 +0000</pubDate>

		<dc:creator>Kelly Rahardja</dc:creator>

		<guid isPermaLink="true">https://kellyrahardja.com/Celebrating-surf-at-the-Uluwatu-Single-Fin-Classic</guid>

		<description>
	Uluwatu Single Fin Classic 2023Single Fin Classic is an annual cross cultural community event that brings surfers all over the world in a Single Fin-focused surfing competition. It’s set in Uluwatu where the scenery is clear and the waves are high. 
Inspired by the vibrant and nostalgic aesthetics of old surf film posters, this vintage style serves as the creative cornerstone for all assets, extending a sense of nostalgia seamlessly across all event collaterals – from flyers, invitations, merchandise and social media content. 
All this keeps the energy present and the surf identity in check with an element of fun, pop culture and vintage vibes while bringing a new perspective to the 4th Single Fin Classic in 2023.

The logomark is now officially adopted as the official logo for Single Fin Uluwatu.

Watch the event recap here
	

&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/b0e29b31175799cae01db104cec45b8378f3e15d5a80cc19b952fce7d27737a3/pb_sept-recap_horisontal_50.gif" data-mid="192792096" border="0"  src="https://freight.cargo.site/w/960/i/b0e29b31175799cae01db104cec45b8378f3e15d5a80cc19b952fce7d27737a3/pb_sept-recap_horisontal_50.gif" /&#62;

&#60;img width="6250" height="1250" width_o="6250" height_o="1250" data-src="https://freight.cargo.site/t/original/i/f4e83992d3dbacaa4f24650a9af4c86678a009befddb49cd790b5d4e9672ddea/Inspo.jpg" data-mid="225983724" border="0"  src="https://freight.cargo.site/w/1000/i/f4e83992d3dbacaa4f24650a9af4c86678a009befddb49cd790b5d4e9672ddea/Inspo.jpg" /&#62;

MOODBOARD&#38;nbsp; The inspiration came from old surf movies, taking note of the 
organic typography, simple colour palette, and the blocked or overlapping layout.


&#60;img width="1081" height="1350" width_o="1081" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e0ae0d3dbbf1ea2b84b5b9c315ef2ef142815fdd078b76a4dbf1c603e960be10/SFC_Poster_Potrait.png" data-mid="192879614" border="0" data-scale="45" src="https://freight.cargo.site/w/1000/i/e0ae0d3dbbf1ea2b84b5b9c315ef2ef142815fdd078b76a4dbf1c603e960be10/SFC_Poster_Potrait.png" /&#62;


ABOVE&#38;nbsp; Single Fin’s own event poster captures the essence of sun-soaked adventures with its funky graphic elements, wave-like typography, and a bold and sunny colour palette such as orange, off-white and black to tie it back to the Classic. 


&#60;img width="3500" height="2333" width_o="3500" height_o="2333" data-src="https://freight.cargo.site/t/original/i/167c614a5b868588cc6f22404912c1aed4d15a7c0470ecc92fb5d30572d40952/Times-July-1615.jpg" data-mid="192792288" border="0"  src="https://freight.cargo.site/w/1000/i/167c614a5b868588cc6f22404912c1aed4d15a7c0470ecc92fb5d30572d40952/Times-July-1615.jpg" /&#62;

&#60;img width="6914" height="4609" width_o="6914" height_o="4609" data-src="https://freight.cargo.site/t/original/i/e0f39e9ef4dd36f1214cafe2ecb018f7912e433703ec4ad4d8f644f2a72c587d/Times-July-1611.jpg" data-mid="192791298" border="0"  src="https://freight.cargo.site/w/1000/i/e0f39e9ef4dd36f1214cafe2ecb018f7912e433703ec4ad4d8f644f2a72c587d/Times-July-1611.jpg" /&#62;


&#60;img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/a95c158762be7c60dfbe08c14a63758d6597905b27c9abfa0f2d02648bad5012/HRV04269.jpg" data-mid="192791280" border="0"  src="https://freight.cargo.site/w/1000/i/a95c158762be7c60dfbe08c14a63758d6597905b27c9abfa0f2d02648bad5012/HRV04269.jpg" /&#62;
&#60;img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/54b2cac2b7f002425ef275f124470bfb8215762b98ef4a46ece18b3d2cdd4dd8/HRV04042.jpg" data-mid="192791278" border="0"  src="https://freight.cargo.site/w/1000/i/54b2cac2b7f002425ef275f124470bfb8215762b98ef4a46ece18b3d2cdd4dd8/HRV04042.jpg" /&#62;
&#60;img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/951121bc79f219f26d10678d1b4f50a1a187a283ba4f0e11f8ae5afbfebfa9c2/HRV05230.jpg" data-mid="192791289" border="0"  src="https://freight.cargo.site/w/1000/i/951121bc79f219f26d10678d1b4f50a1a187a283ba4f0e11f8ae5afbfebfa9c2/HRV05230.jpg" /&#62;
&#60;img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/b7572d869e93f49d6ab622f12ee53713adf53b809b7b30e88433d3c084bbfef4/HRV04505.jpg" data-mid="192791285" border="0"  src="https://freight.cargo.site/w/1000/i/b7572d869e93f49d6ab622f12ee53713adf53b809b7b30e88433d3c084bbfef4/HRV04505.jpg" /&#62;
&#60;img width="3299" height="4948" width_o="3299" height_o="4948" data-src="https://freight.cargo.site/t/original/i/8d5c766fb70448995a5aa28cf2463c6eb9870186974fb38b4da60c764533881b/DSC02971.jpg" data-mid="195313499" border="0"  src="https://freight.cargo.site/w/1000/i/8d5c766fb70448995a5aa28cf2463c6eb9870186974fb38b4da60c764533881b/DSC02971.jpg" /&#62;
&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/748147ff95375ca0237cfdf6a6ffa5ecebf16c8994c09bef8ec900a1712dc825/Times-July-1606.jpg" data-mid="192879554" border="0"  src="https://freight.cargo.site/w/1000/i/748147ff95375ca0237cfdf6a6ffa5ecebf16c8994c09bef8ec900a1712dc825/Times-July-1606.jpg" /&#62;
&#60;img width="2161" height="2701" width_o="2161" height_o="2701" data-src="https://freight.cargo.site/t/original/i/ea10d6cf3cc1a82e0276b21cd17c869c51e26ab58e18a4e7440d53955a2de44e/Uluwatu-Single-Classic-Fin-Movie_IG-Post.png" data-mid="196583356" border="0" data-scale="45" src="https://freight.cargo.site/w/1000/i/ea10d6cf3cc1a82e0276b21cd17c869c51e26ab58e18a4e7440d53955a2de44e/Uluwatu-Single-Classic-Fin-Movie_IG-Post.png" /&#62;

ABOVE&#38;nbsp; Following the success of the surf competition, a movie screening was held to wrap up the festivities.




	CURRENTLY&#38;nbsp; The wordmark has now been adapted across various touchpoints within the Single Fin venue as a refreshed logo.
	
&#60;img width="2563" height="3844" width_o="2563" height_o="3844" data-src="https://freight.cargo.site/t/original/i/b58ff4250def9be1cd786e2ff48fa9b5da9b47c65957bf8c0928389adee3d946/HRV02631.jpg" data-mid="221425125" border="0"  src="https://freight.cargo.site/w/1000/i/b58ff4250def9be1cd786e2ff48fa9b5da9b47c65957bf8c0928389adee3d946/HRV02631.jpg" /&#62;
&#60;img width="960" height="1440" width_o="960" height_o="1440" data-src="https://freight.cargo.site/t/original/i/3a7076ed52aafeab380ac90d3db1f03b39b026133d39a314a03fa7275780b712/HRV02978-small.jpg" data-mid="221425123" border="0"  src="https://freight.cargo.site/w/960/i/3a7076ed52aafeab380ac90d3db1f03b39b026133d39a314a03fa7275780b712/HRV02978-small.jpg" /&#62;




	Studio: Project:BlackYear: 2023
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</description>
		
	</item>
		
		
	<item>
		<title>A packaging refresh for Care Baby Thailand</title>
				
		<link>https://kellyrahardja.com/A-packaging-refresh-for-Care-Baby-Thailand</link>

		<pubDate>Sun, 01 Dec 2024 06:52:42 +0000</pubDate>

		<dc:creator>Kelly Rahardja</dc:creator>

		<guid isPermaLink="true">https://kellyrahardja.com/A-packaging-refresh-for-Care-Baby-Thailand</guid>

		<description>
	Care Baby ThailandWith the launch of their new formulation of talc powder, Care Baby Thailand wanted to introduce a refreshed packaging design that appeals to Millenials and first-time mums.

This relaunch aims to target mums who prioritize safe, organic products they can trust to enhance their babies’ skin health and comfort.

	

&#60;img width="6250" height="3333" width_o="6250" height_o="3333" data-src="https://freight.cargo.site/t/original/i/a255fd7cb852c09eb80b1bdee0209fc8236fdcd4a7a3c7dbec40631b92c93253/Care-Baby-7.jpg" data-mid="225437286" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/a255fd7cb852c09eb80b1bdee0209fc8236fdcd4a7a3c7dbec40631b92c93253/Care-Baby-7.jpg" /&#62;
ABOVE&#38;nbsp; Original packaging.

&#60;img width="6250" height="2292" width_o="6250" height_o="2292" data-src="https://freight.cargo.site/t/original/i/9c3e3c42913ccec7eb10303055d262fd30e9071ea097cf7215bbce738cddfcd8/Inspo.jpg" data-mid="225989474" border="0"  src="https://freight.cargo.site/w/1000/i/9c3e3c42913ccec7eb10303055d262fd30e9071ea097cf7215bbce738cddfcd8/Inspo.jpg" /&#62;

MOODBOARDING&#38;nbsp; After extensive research and image collection, some of these references were funneled down to create different concepts and designs. We looked at soft organic baby brands for the illustration style.
&#60;img width="6250" height="3333" width_o="6250" height_o="3333" data-src="https://freight.cargo.site/t/original/i/3706e825aadd33cb20481250b67f579bac2b4f88bab2046b78466833ced1303b/Care-Baby-6.jpg" data-mid="225439044" border="0"  src="https://freight.cargo.site/w/1000/i/3706e825aadd33cb20481250b67f579bac2b4f88bab2046b78466833ced1303b/Care-Baby-6.jpg" /&#62;

R1&#38;nbsp; To start, R1 was a round of sketching and using basic shapes and colours to outline where elements can be placed, with the restriction being that the logo placement remained the same from the original. The exploration ranged from retaining the original layout with the brand ‘heartbump’ - to pushing the layout further and further. Here I explored different poses, icons and illustrations as well as how the design can be adapted into the other variants.
&#60;img width="6250" height="3333" width_o="6250" height_o="3333" data-src="https://freight.cargo.site/t/original/i/2163874b135bdceb663ece6387b7b058ad95ad353b44204554076fa75b710d0a/Care-Baby-10.jpg" data-mid="225438190" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/2163874b135bdceb663ece6387b7b058ad95ad353b44204554076fa75b710d0a/Care-Baby-10.jpg" /&#62;



	COMPOSITING/RETOUCHING&#38;nbsp; We worked with a variety of images taken from Getty, which work as a stand in and reference for future photoshoots. While they are temporary references, the client wanted certain details to be in place - happy, lively baby model, short sleeves, and natural backgrounds.
	
&#60;img width="5370" height="3580" width_o="5370" height_o="3580" data-src="https://freight.cargo.site/t/original/i/48d65b4ee4c6e50fe3d8055317697ed01d20cdb0529ecd8b2e4f86d0c70f86d2/GettyImages-1305679441.jpg" data-mid="225439552" border="0"  src="https://freight.cargo.site/w/1000/i/48d65b4ee4c6e50fe3d8055317697ed01d20cdb0529ecd8b2e4f86d0c70f86d2/GettyImages-1305679441.jpg" /&#62;
&#60;img width="724" height="483" width_o="724" height_o="483" data-src="https://freight.cargo.site/t/original/i/cfd35735b1dd3bcb3d3fae5a7d4d22903f8507e44394bd42778098b77df77dac/image-2-edited.png" data-mid="225439551" border="0"  src="https://freight.cargo.site/w/724/i/cfd35735b1dd3bcb3d3fae5a7d4d22903f8507e44394bd42778098b77df77dac/image-2-edited.png" /&#62;



&#60;img width="17717" height="11817" width_o="17717" height_o="11817" data-src="https://freight.cargo.site/t/original/i/d5333c7f631c9dad2c85673d8a041467c08bf583623afb2c57ddb20aea397e5e/Care-Baby-1.jpg" data-mid="222691918" border="0"  src="https://freight.cargo.site/w/1000/i/d5333c7f631c9dad2c85673d8a041467c08bf583623afb2c57ddb20aea397e5e/Care-Baby-1.jpg" /&#62;


CONCEPT&#38;nbsp; After several revisions, this concept was one out of four designs selected for consumer testing. This approach redefines Care Baby as the expert in baby skincare, highlighting their DryLock Technology, while maintaining the fun element for babies.&#38;nbsp;
&#60;img width="17717" height="11817" width_o="17717" height_o="11817" data-src="https://freight.cargo.site/t/original/i/742eea07c6209248e1b60012acd50fda6816744afe6e5183b1f296cb73f80ba0/Care-Baby-2.jpg" data-mid="222692000" border="0"  src="https://freight.cargo.site/w/1000/i/742eea07c6209248e1b60012acd50fda6816744afe6e5183b1f296cb73f80ba0/Care-Baby-2.jpg" /&#62;

&#60;img width="17717" height="11817" width_o="17717" height_o="11817" data-src="https://freight.cargo.site/t/original/i/fb97993ed4fb7c3b896a11629a62152a595410363862e76c31d5298e3e68ac61/Care-Baby-3.jpg" data-mid="222692001" border="0"  src="https://freight.cargo.site/w/1000/i/fb97993ed4fb7c3b896a11629a62152a595410363862e76c31d5298e3e68ac61/Care-Baby-3.jpg" /&#62;
&#60;img width="3125" height="4167" width_o="3125" height_o="4167" data-src="https://freight.cargo.site/t/original/i/edf729ebe483751eaa8d7d2f966ce855595d1fa80225033150251ddedcd11eee/Care-Baby-5.jpg" data-mid="223412040" border="0"  src="https://freight.cargo.site/w/1000/i/edf729ebe483751eaa8d7d2f966ce855595d1fa80225033150251ddedcd11eee/Care-Baby-5.jpg" /&#62;


The illustrations incorporates organic icons that highlight its baby-friendly qualities and serves to differentiate between the product variants. It also easily applies to any merchandise as a wider pattern.




	Studio: NiCE SingaporeDesign Director: Huey LauYear: 2024
*The designs above were only created as concepts.
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	<item>
		<title>A hand-drawn logotype for sensory dining concept E.VOKE (WIP)</title>
				
		<link>https://kellyrahardja.com/A-hand-drawn-logotype-for-sensory-dining-concept-E-VOKE-WIP</link>

		<pubDate>Thu, 04 Jun 2026 09:11:48 +0000</pubDate>

		<dc:creator>Kelly Rahardja</dc:creator>

		<guid isPermaLink="true">https://kellyrahardja.com/A-hand-drawn-logotype-for-sensory-dining-concept-E-VOKE-WIP</guid>

		<description>
	E.VOKEE.VOKE is a sensory dining concept built around sensation and the memory of taste, opening as a series of intimate private dinners. The aim was a wordmark that could carry the brand and still hold up across menus, print, screen and signage.
	
&#38;nbsp;&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/6a009d1fedb07930af73476857805a5ed7749cc31519cbeafd1ae25f8fe0a569/Frame-58.png" data-mid="249267166" border="0"  src="https://freight.cargo.site/w/1000/i/6a009d1fedb07930af73476857805a5ed7749cc31519cbeafd1ae25f8fe0a569/Frame-58.png" /&#62;

&#60;img width="1500" height="655" width_o="1500" height_o="655" data-src="https://freight.cargo.site/t/original/i/80b49ba5f1d3c7ddb3fd3261348f25ddda9ca71379569bdfb7cc90a3eaa05279/Frame-57.png" data-mid="249267169" border="0"  src="https://freight.cargo.site/w/1000/i/80b49ba5f1d3c7ddb3fd3261348f25ddda9ca71379569bdfb7cc90a3eaa05279/Frame-57.png" /&#62;
&#60;img width="1500" height="758" width_o="1500" height_o="758" data-src="https://freight.cargo.site/t/original/i/bc08ff4c667d3d6fea95a9a0055047440779ab85d000dfa0e09c29c8ee4afd50/Frame-61.png" data-mid="249267167" border="0"  src="https://freight.cargo.site/w/1000/i/bc08ff4c667d3d6fea95a9a0055047440779ab85d000dfa0e09c29c8ee4afd50/Frame-61.png" /&#62;

V1&#38;nbsp; The wordmark started by hand. Visceral food images were kept in mind as the wordmark had to eventually flow with them cohesively. I sketched the structure of each letter, finding forms where each letter could break the rules, before rebuilding the forms in Illustrator. This first round ran expressive.

&#60;img width="1500" height="1240" width_o="1500" height_o="1240" data-src="https://freight.cargo.site/t/original/i/914b00d51dc36b2771d5b487bd16c0745a25d119bb72ceefef9864f4d809e5c3/Frame-59.png" data-mid="249267170" border="0"  src="https://freight.cargo.site/w/1000/i/914b00d51dc36b2771d5b487bd16c0745a25d119bb72ceefef9864f4d809e5c3/Frame-59.png" /&#62;


DIRECTIONS&#38;nbsp; Three territories opened the exploration, each with a different tone. Classical Instinct was calligraphic and crafted but pushed slightly out of line; Sharp Appetite was heavy and direct, built to stop you; Ornate Edge used blackletter as a deliberate move against the minimal default of Bali's dining scene. Each came with its own wordmark and visual world, tested to see how far the identity could lean.

&#60;img width="1500" height="758" width_o="1500" height_o="758" data-src="https://freight.cargo.site/t/original/i/9cc0834aa09c13c0320bd8b1c377164c792c40cec403714a6a6d42f65ce3942d/Frame-62.png" data-mid="249267168" border="0"  src="https://freight.cargo.site/w/1000/i/9cc0834aa09c13c0320bd8b1c377164c792c40cec403714a6a6d42f65ce3942d/Frame-62.png" /&#62;
V2&#38;nbsp; Concept 1 moodboard was preferred but the execution read too expressive. So the second round pulled it back: cleaner strokes, tighter swashes, the edge kept but the hand quietened.



&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/ca91796d7bc919e9a027f070e57e570ac99b13bc838bba1b8d036b5e32090f63/Evoke-GIF2.gif" data-mid="249268821" border="0"  src="https://freight.cargo.site/w/1000/i/ca91796d7bc919e9a027f070e57e570ac99b13bc838bba1b8d036b5e32090f63/Evoke-GIF2.gif" /&#62;

&#60;img width="732" height="903" width_o="732" height_o="903" data-src="https://freight.cargo.site/t/original/i/a0b3723d1ba1733375b25036bd4fba4c5d28ab4000811999421425fb5e72c122/Frame-29.png" data-mid="249268856" border="0"  src="https://freight.cargo.site/w/732/i/a0b3723d1ba1733375b25036bd4fba4c5d28ab4000811999421425fb5e72c122/Frame-29.png" /&#62;
&#60;img width="731" height="903" width_o="731" height_o="903" data-src="https://freight.cargo.site/t/original/i/736eaedc6fffa4af4393d44be1b51ea2e7a3893bd88cbe9fb0372c0ae28e79ce/Frame-19.png" data-mid="249268855" border="0"  src="https://freight.cargo.site/w/731/i/736eaedc6fffa4af4393d44be1b51ea2e7a3893bd88cbe9fb0372c0ae28e79ce/Frame-19.png" /&#62;


	Studio: -
Role: Logotype, Concepting
Year: 2026
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	<item>
		<title>Experimenting for Makeover's 22nd Anniversary</title>
				
		<link>https://kellyrahardja.com/Experimenting-for-Makeover-s-22nd-Anniversary</link>

		<pubDate>Sun, 25 Jun 2023 08:37:35 +0000</pubDate>

		<dc:creator>Kelly Rahardja</dc:creator>

		<guid isPermaLink="true">https://kellyrahardja.com/Experimenting-for-Makeover-s-22nd-Anniversary</guid>

		<description>
	Makeover BeautyMakeover Beauty tends to a niche crowd of professional make-up artists, with a brand message that encourages bold, creative expressions of each own’s beauty; through&#38;nbsp; products that consist of a wider range of palettes.

For their 22nd Anniversary, an exclusive design was made for a limited run of their Powerstay Series. The set was run under their Euphoria campaign, that maintained Makeover’s signature black and bold look while elevating the festive mood.

These concepts were WIPs that were considered for the final packaging, but not selected.
	
&#38;nbsp;&#60;img width="4001" height="2673" width_o="4001" height_o="2673" data-src="https://freight.cargo.site/t/original/i/40749eb02b05f47539d69ab63a3e15ef17205dd00e191e7353b340b88f759d4a/Artboard-41.png" data-mid="183646367" border="0"  src="https://freight.cargo.site/w/1000/i/40749eb02b05f47539d69ab63a3e15ef17205dd00e191e7353b340b88f759d4a/Artboard-41.png" /&#62;
&#60;img width="1768" height="1178" width_o="1768" height_o="1178" data-src="https://freight.cargo.site/t/original/i/477bfa93b5cb070eadb18def01e066cb28cbaedbb3c7ee02c7e2be4918f7ec3e/MakeOver_Set_1.png" data-mid="183842701" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/477bfa93b5cb070eadb18def01e066cb28cbaedbb3c7ee02c7e2be4918f7ec3e/MakeOver_Set_1.png" /&#62;
&#60;img width="1930" height="1219" width_o="1930" height_o="1219" data-src="https://freight.cargo.site/t/original/i/a9a2736ce7b0aaddeaec0ef4511a53d4022c17daa2e17bf8f10c999c21f4c2fb/MO-22_1_2.png" data-mid="183844018" border="0"  src="https://freight.cargo.site/w/1000/i/a9a2736ce7b0aaddeaec0ef4511a53d4022c17daa2e17bf8f10c999c21f4c2fb/MO-22_1_2.png" /&#62;
&#60;img width="1930" height="1220" width_o="1930" height_o="1220" data-src="https://freight.cargo.site/t/original/i/2b36d057b356452731940a1fd4fe5fcb56294e2849ddde6969f3e039e84a219a/MO-22_2_2.png" data-mid="183844019" border="0"  src="https://freight.cargo.site/w/1000/i/2b36d057b356452731940a1fd4fe5fcb56294e2849ddde6969f3e039e84a219a/MO-22_2_2.png" /&#62;

&#60;img width="3686" height="2458" width_o="3686" height_o="2458" data-src="https://freight.cargo.site/t/original/i/cff72a984cd44c5587b33110f3fb2b1441345d5da7971e7ead2a00b6d528bd47/MakeOver_PowerSkin.png" data-mid="183842695" border="0"  src="https://freight.cargo.site/w/1000/i/cff72a984cd44c5587b33110f3fb2b1441345d5da7971e7ead2a00b6d528bd47/MakeOver_PowerSkin.png" /&#62;


&#60;img width="1727" height="1076" width_o="1727" height_o="1076" data-src="https://freight.cargo.site/t/original/i/54230f27fe1827188b2d74b058db7bd387ff045f55969ec61b8ac800e0366098/Artboard-14.png" data-mid="183843720" border="0"  src="https://freight.cargo.site/w/1000/i/54230f27fe1827188b2d74b058db7bd387ff045f55969ec61b8ac800e0366098/Artboard-14.png" /&#62;
&#60;img width="1072" height="1072" width_o="1072" height_o="1072" data-src="https://freight.cargo.site/t/original/i/41c01c52ce438aab72228a58dd1deec3bb1668b22f05eb7b769c03e824c98b52/MO_Powerskin.png" data-mid="183843315" border="0"  src="https://freight.cargo.site/w/1000/i/41c01c52ce438aab72228a58dd1deec3bb1668b22f05eb7b769c03e824c98b52/MO_Powerskin.png" /&#62;

	Studio: Kudos Design CollaboratoryYear: 2021 - 2023
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</description>
		
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	<item>
		<title>Brand Identity and Packaging for CRE8 Creatine</title>
				
		<link>https://kellyrahardja.com/Brand-Identity-and-Packaging-for-CRE8-Creatine</link>

		<pubDate>Fri, 22 May 2026 07:52:07 +0000</pubDate>

		<dc:creator>Kelly Rahardja</dc:creator>

		<guid isPermaLink="true">https://kellyrahardja.com/Brand-Identity-and-Packaging-for-CRE8-Creatine</guid>

		<description>
	CRE8 CreatineCRE8 is a functional shot brand built around a single idea: performance should be effortless. Their first product — a 50ml daily creatine shot — needed an identity as precise as the formula inside. The brief was to build the brand from scratch: a visual language for a new kind of wellness essential, designed for people who move fast and expect more.
	
&#38;nbsp;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/08193fb38e1f671bf65adc917c9121d08323ba3ca2a71a9c821ec73ba2ee02f2/Frame-45.png" data-mid="248634570" border="0"  src="https://freight.cargo.site/w/1000/i/08193fb38e1f671bf65adc917c9121d08323ba3ca2a71a9c821ec73ba2ee02f2/Frame-45.png" /&#62;

&#60;img width="1365" height="768" width_o="1365" height_o="768" data-src="https://freight.cargo.site/t/original/i/2e988d15558c2cc7bba99f28e9f81f4deff4ccde58667b0edaf605e8832421d2/magnific__change-the-background-to-be-a-gradient-from-fffcf9__62870.png" data-mid="248636346" border="0"  src="https://freight.cargo.site/w/1000/i/2e988d15558c2cc7bba99f28e9f81f4deff4ccde58667b0edaf605e8832421d2/magnific__change-the-background-to-be-a-gradient-from-fffcf9__62870.png" /&#62;
&#60;img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/08836735961a0247f3ef7a5acfc0bc4c259b80773fd28b119b035f40f6502aef/Frame-57.png" data-mid="248635649" border="0"  src="https://freight.cargo.site/w/1000/i/08836735961a0247f3ef7a5acfc0bc4c259b80773fd28b119b035f40f6502aef/Frame-57.png" /&#62;

MOODBOARD&#38;nbsp; The moodboard was built around several keywords (Effortless Boost, Optimised Lifestyle, Targeted Wellness, Dynamic Motion, Refined Utility) shaping the creative concept before any design decisions were made. References pulled from athletic culture, functional packaging, editorial photography, and typographic energy, mapping the space where CRE8 could live: performance without effort, precision without coldness.
&#60;img width="1501" height="844" width_o="1501" height_o="844" data-src="https://freight.cargo.site/t/original/i/f7fca9bc2e76df244e0e4f3d9447e6df4be76dc56fbe508bb6de65155f61fcd9/Frame.gif" data-mid="248634782" border="0"  src="https://freight.cargo.site/w/1000/i/f7fca9bc2e76df244e0e4f3d9447e6df4be76dc56fbe508bb6de65155f61fcd9/Frame.gif" /&#62;LOGO EXPLORATION&#38;nbsp; Logo development ran across five rounds of iteration. Early directions explored "CRE-LABS" as a clinical, lab-grade positioning — testing iconography, stacked wordmarks, and typographic treatments from geometric grotesques to experimental letterforms.
By the third round, the name shifted to CRE8, and the final wordmark was pushed toward something more alive: organic shapes, references that felt human in the hand rather than designed for the shelf.




&#60;img width="732" height="903" width_o="732" height_o="903" data-src="https://freight.cargo.site/t/original/i/e3decb0d2d562c55faccfee4102cd6a1bcb85616702232709da700b90134c7b4/Frame-56.png" data-mid="248635648" border="0"  src="https://freight.cargo.site/w/732/i/e3decb0d2d562c55faccfee4102cd6a1bcb85616702232709da700b90134c7b4/Frame-56.png" /&#62;
&#60;img width="731" height="903" width_o="731" height_o="903" data-src="https://freight.cargo.site/t/original/i/ac2ebd746ed0efe53b203b02725d50dca4ab48648ff1865bdc2ed270b3c48c15/Frame-21.png" data-mid="248634569" border="0"  src="https://freight.cargo.site/w/731/i/ac2ebd746ed0efe53b203b02725d50dca4ab48648ff1865bdc2ed270b3c48c15/Frame-21.png" /&#62;


PACKAGING&#38;nbsp; The identity adapts across two formats: a 50ml aluminium shot bottle and a multipack box. The wordmark's energy translates directly to pack, while the emblem anchors the base of the bottle as a structural graphic device — recognisable at small scale and bold at large.

&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/4da4f353526917fd603f9633b39b0aa8e80977295143eaf61bd937b26cd69dca/Frame-47.png" data-mid="248634571" border="0"  src="https://freight.cargo.site/w/1000/i/4da4f353526917fd603f9633b39b0aa8e80977295143eaf61bd937b26cd69dca/Frame-47.png" /&#62;&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/ad55d3bb81919808c523fe0f2fbd60845831000d5a4334ef4b52efc6fb121c63/Frame-51.png" data-mid="248634775" border="0"  src="https://freight.cargo.site/w/1000/i/ad55d3bb81919808c523fe0f2fbd60845831000d5a4334ef4b52efc6fb121c63/Frame-51.png" /&#62;

&#60;img width="732" height="903" width_o="732" height_o="903" data-src="https://freight.cargo.site/t/original/i/55abe455a974a79f5d8bd31dfe41d12654958b10f40d2a36f663d6cbbbf8e8e8/Frame-49.png" data-mid="248634572" border="0"  src="https://freight.cargo.site/w/732/i/55abe455a974a79f5d8bd31dfe41d12654958b10f40d2a36f663d6cbbbf8e8e8/Frame-49.png" /&#62;
&#60;img width="731" height="903" width_o="731" height_o="903" data-src="https://freight.cargo.site/t/original/i/b288eaf851a7970572a618391385e9448c79f37ddf1f5251c8133e52306afc86/Frame-50.png" data-mid="248634573" border="0"  src="https://freight.cargo.site/w/731/i/b288eaf851a7970572a618391385e9448c79f37ddf1f5251c8133e52306afc86/Frame-50.png" /&#62;

&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/b71957924b29e01d918e679df528b1f5839565cca7e9b68123e2d30cb9dd28ff/Frame-9.png" data-mid="248634588" border="0"  src="https://freight.cargo.site/w/1000/i/b71957924b29e01d918e679df528b1f5839565cca7e9b68123e2d30cb9dd28ff/Frame-9.png" /&#62;



	Studio: -
Role: Brand Identity, Packaging Design, Art Direction Year: 2025
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</description>
		
	</item>
		
		
	<item>
		<title>A new look for Emina's Glossy Stain</title>
				
		<link>https://kellyrahardja.com/A-new-look-for-Emina-s-Glossy-Stain</link>

		<pubDate>Sun, 25 Jun 2023 08:01:31 +0000</pubDate>

		<dc:creator>Kelly Rahardja</dc:creator>

		<guid isPermaLink="true">https://kellyrahardja.com/A-new-look-for-Emina-s-Glossy-Stain</guid>

		<description>
	Glossy StainPackaging revamp for Emina’s Glossy Stain - bringing the lip tint up to speed to Gen Z aesthetics.
The typography borrows from the existing packaging, and is reconstructed, stretched and condensed into a more playful identity.
The type is paired together with illustrations that set visual context and distinguish between each shade.
	

&#60;img width="4252" height="2836" width_o="4252" height_o="2836" data-src="https://freight.cargo.site/t/original/i/7e659dc95adc4cf5751408e896f3a19a9faa5435d4e8314edc07449ed3883297/DSC05089.jpg" data-mid="183326920" border="0"  src="https://freight.cargo.site/w/1000/i/7e659dc95adc4cf5751408e896f3a19a9faa5435d4e8314edc07449ed3883297/DSC05089.jpg" /&#62;


&#60;img width="8481" height="5665" width_o="8481" height_o="5665" data-src="https://freight.cargo.site/t/original/i/2ce62658c212d593007f8fa4dc5ac222fa9240e9640d05f1bc17b2de04f8ff10/Artboard-66_1.jpg" data-mid="183558496" border="0"  src="https://freight.cargo.site/w/1000/i/2ce62658c212d593007f8fa4dc5ac222fa9240e9640d05f1bc17b2de04f8ff10/Artboard-66_1.jpg" /&#62;
&#60;img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/6c305418307deeaefdadd6dce4aecfeb88c5ac879164c3ffb54051bcef705a36/DSC05135.jpg" data-mid="183393877" border="0"  src="https://freight.cargo.site/w/1000/i/6c305418307deeaefdadd6dce4aecfeb88c5ac879164c3ffb54051bcef705a36/DSC05135.jpg" /&#62;

 &#60;img width="5546" height="4159" width_o="5546" height_o="4159" data-src="https://freight.cargo.site/t/original/i/601f04cbc1a27d00c61e06e8b8a1db2268dd14ccdff5a48504eb539e6c647cf0/DSC05198-copy.jpg" data-mid="183262895" border="0"  src="https://freight.cargo.site/w/1000/i/601f04cbc1a27d00c61e06e8b8a1db2268dd14ccdff5a48504eb539e6c647cf0/DSC05198-copy.jpg" /&#62;


&#60;img width="3158" height="3948" width_o="3158" height_o="3948" data-src="https://freight.cargo.site/t/original/i/9be44a7a6a88bb73f62a8a48479e51917ff829c4dbca9256050b5577d43538f0/DSC05096-copy.jpg" data-mid="183516981" border="0"  src="https://freight.cargo.site/w/1000/i/9be44a7a6a88bb73f62a8a48479e51917ff829c4dbca9256050b5577d43538f0/DSC05096-copy.jpg" /&#62;
&#60;img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/7e474a793ce469ce6dabd2254a2ff4ceae152af59d519e9e4e08e61e98af4d36/DSC05173.gif" data-mid="183517214" border="0"  src="https://freight.cargo.site/w/1000/i/7e474a793ce469ce6dabd2254a2ff4ceae152af59d519e9e4e08e61e98af4d36/DSC05173.gif" /&#62;
&#60;img width="2904" height="3630" width_o="2904" height_o="3630" data-src="https://freight.cargo.site/t/original/i/f46e4563dfed5b85c1db8227adee2f58effe3f60c27f767d7e5382e46fe272f0/DSC05152.jpg" data-mid="183393874" border="0"  src="https://freight.cargo.site/w/1000/i/f46e4563dfed5b85c1db8227adee2f58effe3f60c27f767d7e5382e46fe272f0/DSC05152.jpg" /&#62;
&#60;img width="2869" height="3586" width_o="2869" height_o="3586" data-src="https://freight.cargo.site/t/original/i/5c2a3ffa705bca8066412c4edb48446a1d7ee17d124c9b7a84296a243d33509d/DSC05101-copy.jpg" data-mid="183517681" border="0"  src="https://freight.cargo.site/w/1000/i/5c2a3ffa705bca8066412c4edb48446a1d7ee17d124c9b7a84296a243d33509d/DSC05101-copy.jpg" /&#62;

	Studio: Kudos Design CollaboratoryCo-Designer: Lisa Nolwenn BambangYear: 2023
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</description>
		
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	<item>
		<title>Identity for Suwa Concept</title>
				
		<link>https://kellyrahardja.com/Identity-for-Suwa-Concept</link>

		<pubDate>Sun, 16 Nov 2025 06:26:09 +0000</pubDate>

		<dc:creator>Kelly Rahardja</dc:creator>

		<guid isPermaLink="true">https://kellyrahardja.com/Identity-for-Suwa-Concept</guid>

		<description>
	Suwa Tea House and CurationSuwa is a curated lifestyle concept store in Jakarta. Clothing, homeware, and a contemporary tea bar held inside one intentional space. Rooted in Japanese-inspired simplicity, the brand is built around a slower rhythm of warmth, clarity, and the small rituals of tea.

	

&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/938870c90262024a0fd290b44aeeb8fb981e7e7db9bd990cb69ee285f94c1f8b/Frame-45.png" data-mid="249522544" border="0"  src="https://freight.cargo.site/w/1000/i/938870c90262024a0fd290b44aeeb8fb981e7e7db9bd990cb69ee285f94c1f8b/Frame-45.png" /&#62;


&#60;img width="732" height="903" width_o="732" height_o="903" data-src="https://freight.cargo.site/t/original/i/2adefff0e813fe59c1b4c8888f7b8da91f50c8aae9d9980a8b00e4dd7ce5d2d1/Frame-17.png" data-mid="241030957" border="0"  src="https://freight.cargo.site/w/732/i/2adefff0e813fe59c1b4c8888f7b8da91f50c8aae9d9980a8b00e4dd7ce5d2d1/Frame-17.png" /&#62;
&#60;img width="731" height="903" width_o="731" height_o="903" data-src="https://freight.cargo.site/t/original/i/96de1ebf01580b181add8cb7b6d92f3e172fadcb7c76bdb74fbe7e43ed86b87d/Frame-10.png" data-mid="249522139" border="0"  src="https://freight.cargo.site/w/731/i/96de1ebf01580b181add8cb7b6d92f3e172fadcb7c76bdb74fbe7e43ed86b87d/Frame-10.png" /&#62;



&#60;img width="1500" height="635" width_o="1500" height_o="635" data-src="https://freight.cargo.site/t/original/i/b50e2dfbf0076eb7ff8927a18dd9aad96b3ef2e3ace7f3aac7fd3469809763f7/Frame-40.png" data-mid="249522517" border="0"  src="https://freight.cargo.site/w/1000/i/b50e2dfbf0076eb7ff8927a18dd9aad96b3ef2e3ace7f3aac7fd3469809763f7/Frame-40.png" /&#62;

MOODBOARD&#38;nbsp; The work is inspired by the serenity of tea culture. The balance of ceremony, the fluid motions of pouring water, the gentle taper of tea leaves. These forms informed the typography, where soft curves and subtle points echo the rhythm of brewing. In the research, I also discovered the watercolours of Mark Adams, whose work captures this stillness I wanted to evoke. His paintings gave a tactile reference for the world of Suwa.


&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/3a4285f780010c09062f2dd739229b103529fce422c0f56813855cfae36f50f9/Frame-0.gif" data-mid="249522132" border="0"  src="https://freight.cargo.site/w/1000/i/3a4285f780010c09062f2dd739229b103529fce422c0f56813855cfae36f50f9/Frame-0.gif" /&#62;


WORD MARK&#38;nbsp; The first round explored three interpretations of tea culture. The first worked from the natural shape of the word, repeating the curve within the letters to build consistency and flow. The second leaned calligraphic; softer, tapered, drawn from handwriting. The third took a modern route, inspired by Japanese name stamps reworked into a clean, structured mark.
The calligraphic direction held the most of what Suwa was after.


&#60;img width="1500" height="764" width_o="1500" height_o="764" data-src="https://freight.cargo.site/t/original/i/ce6030509ceb48d274f599915bc00b148ccf205c57b1121070b8e79a163c8802/Frame.png" data-mid="249522237" border="0"  src="https://freight.cargo.site/w/1000/i/ce6030509ceb48d274f599915bc00b148ccf205c57b1121070b8e79a163c8802/Frame.png" /&#62;

BRAND MARK&#38;nbsp; In parallel I tested ways to mark the brand to pair with the word mark. Leaf forms, abstract blooms, monograms, before landing on a simple six-petal flower.

&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ff3a98ab338f0c8cc03535e2e526fd3154e4b39211f6c7ca4cc07e3413795634/Frame-49.png" data-mid="249522541" border="0"  src="https://freight.cargo.site/w/1000/i/ff3a98ab338f0c8cc03535e2e526fd3154e4b39211f6c7ca4cc07e3413795634/Frame-49.png" /&#62;

&#60;img width="732" height="903" width_o="732" height_o="903" data-src="https://freight.cargo.site/t/original/i/ca5e63855c86ab0dc69e9d5889c2e71a44c397aea12cf2265c899dad69a40afd/Frame-41.png" data-mid="241030963" border="0"  src="https://freight.cargo.site/w/732/i/ca5e63855c86ab0dc69e9d5889c2e71a44c397aea12cf2265c899dad69a40afd/Frame-41.png" /&#62;
&#60;img width="731" height="903" width_o="731" height_o="903" data-src="https://freight.cargo.site/t/original/i/3396879e6b9a1172f28f91e52f561d46e0cfaf71a9f0269dd17cc8ae2cf516ec/Frame-42.png" data-mid="241030964" border="0"  src="https://freight.cargo.site/w/731/i/3396879e6b9a1172f28f91e52f561d46e0cfaf71a9f0269dd17cc8ae2cf516ec/Frame-42.png" /&#62;

&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f7ee6cbac3d7603fdf4e240f96c898dcceee22cb49afeec643b93b38123f6c01/Frame-36.png" data-mid="241030960" border="0"  src="https://freight.cargo.site/w/1000/i/f7ee6cbac3d7603fdf4e240f96c898dcceee22cb49afeec643b93b38123f6c01/Frame-36.png" /&#62;

&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/59f89eb23b8af630cf839baf5e127cd0669e629055fa51fa7b6e77c41feace74/Frame-33.png" data-mid="241030959" border="0"  src="https://freight.cargo.site/w/1000/i/59f89eb23b8af630cf839baf5e127cd0669e629055fa51fa7b6e77c41feace74/Frame-33.png" /&#62;


	Year: 2025
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</description>
		
	</item>
		
		
	<item>
		<title>Revamping Emina's Best Beauty Products</title>
				
		<link>https://kellyrahardja.com/Revamping-Emina-s-Best-Beauty-Products</link>

		<pubDate>Sun, 25 Jun 2023 08:53:12 +0000</pubDate>

		<dc:creator>Kelly Rahardja</dc:creator>

		<guid isPermaLink="true">https://kellyrahardja.com/Revamping-Emina-s-Best-Beauty-Products</guid>

		<description>
	Emina
Compared to their sister brands Wardah and Make Over, Emina appeals more towards a Generation Z audience. 

Emina puts forward easy to apply make-up and skincare products, as a direct-to-consumer and entryway brand for young people who seek out an affordable approach to beauty.

As the brand’s identity continues to evolve, Emina has undertaken a ‘stick-and-paste’ look with the adoption of sticker graphics in its various formats. The almost abstract placement of these stickers add to the playful exploration and imagination that Emina embodies.
	

&#60;img width="1044" height="2320" width_o="1044" height_o="2320" data-src="https://freight.cargo.site/t/original/i/37513a841afdbd564bf37691cf254518dab147a4295cc1f3dfda7e9d9d51809c/BS_6.png" data-mid="183755893" border="0"  src="https://freight.cargo.site/w/1000/i/37513a841afdbd564bf37691cf254518dab147a4295cc1f3dfda7e9d9d51809c/BS_6.png" /&#62;
&#60;img width="1046" height="2324" width_o="1046" height_o="2324" data-src="https://freight.cargo.site/t/original/i/4770862129ff9e64ef79c1858d491d76778ad414c29ccd21e706ce4fb22e52dd/BS_2.png" data-mid="183570362" border="0"  src="https://freight.cargo.site/w/1000/i/4770862129ff9e64ef79c1858d491d76778ad414c29ccd21e706ce4fb22e52dd/BS_2.png" /&#62;
&#60;img width="1046" height="2322" width_o="1046" height_o="2322" data-src="https://freight.cargo.site/t/original/i/f3d4d2a3935971fc34f4c1a30723a642dd1d902989c623d9366b07a0f276c0b3/BS_3.png" data-mid="183570363" border="0"  src="https://freight.cargo.site/w/1000/i/f3d4d2a3935971fc34f4c1a30723a642dd1d902989c623d9366b07a0f276c0b3/BS_3.png" /&#62;
&#60;img width="1046" height="2322" width_o="1046" height_o="2322" data-src="https://freight.cargo.site/t/original/i/74f42b5a887d41e1a093139cf47fc30020e9e4c7a7e10889c51ea1b5d859cc92/BS_4.png" data-mid="183570364" border="0"  src="https://freight.cargo.site/w/1000/i/74f42b5a887d41e1a093139cf47fc30020e9e4c7a7e10889c51ea1b5d859cc92/BS_4.png" /&#62;
&#60;img width="1044" height="2320" width_o="1044" height_o="2320" data-src="https://freight.cargo.site/t/original/i/94d208fe6706ac473983eabf9aa6b41eb52ceb8faeb4c1803def452bcdabd3c2/BS_5.png" data-mid="183570366" border="0"  src="https://freight.cargo.site/w/1000/i/94d208fe6706ac473983eabf9aa6b41eb52ceb8faeb4c1803def452bcdabd3c2/BS_5.png" /&#62;

&#60;img width="1856" height="1042" width_o="1856" height_o="1042" data-src="https://freight.cargo.site/t/original/i/803535ebb58671a941bd9bf9cb60c04baacdcbfa83563d2707f6bd8f0b1fbd44/Screenshot-2023-04-06-at-9.55.49-AM.png" data-mid="183178068" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/803535ebb58671a941bd9bf9cb60c04baacdcbfa83563d2707f6bd8f0b1fbd44/Screenshot-2023-04-06-at-9.55.49-AM.png" /&#62;
ABOVE&#38;nbsp; As Emina’s visuals continue to grow, the brand has started to take on ‘stickers’ as part of their visual identity.
BELOW Drafts for Cheeklit Pressed Blush, characterizing the shades into individual girls and their personalities.


&#60;img width="1191" height="842" width_o="1191" height_o="842" data-src="https://freight.cargo.site/t/original/i/6ba4bcfff877606cc396c215af96dfdb4057f6130ea93a03348ef64cfd04bd4b/Emina_Cheeklit_2.png" data-mid="183646974" border="0"  src="https://freight.cargo.site/w/1000/i/6ba4bcfff877606cc396c215af96dfdb4057f6130ea93a03348ef64cfd04bd4b/Emina_Cheeklit_2.png" /&#62;



&#60;img width="1663" height="1529" width_o="1663" height_o="1529" data-src="https://freight.cargo.site/t/original/i/6dbc6db6c30d340eed921a00dce6c4d29de078ee6eaa3ba21d9515dfb5a0f48e/Cheeklit-Violet-Berry.png" data-mid="183561440" border="0"  src="https://freight.cargo.site/w/1000/i/6dbc6db6c30d340eed921a00dce6c4d29de078ee6eaa3ba21d9515dfb5a0f48e/Cheeklit-Violet-Berry.png" /&#62;
&#60;img width="1663" height="1529" width_o="1663" height_o="1529" data-src="https://freight.cargo.site/t/original/i/a08938dfcddde23304ee5c6285dbf0bf9a4467924fccb5a7bc0b8b4c23199a1c/Cheeklit-Bittersweet.png" data-mid="183178067" border="0"  src="https://freight.cargo.site/w/1000/i/a08938dfcddde23304ee5c6285dbf0bf9a4467924fccb5a7bc0b8b4c23199a1c/Cheeklit-Bittersweet.png" /&#62;
&#60;img width="1663" height="1529" width_o="1663" height_o="1529" data-src="https://freight.cargo.site/t/original/i/dd2a6615851ca50c854f1032c97c99e842e209895c10ae18582067eb0e504997/Cheeklit-Apple-Crumble.png" data-mid="183562251" border="0"  src="https://freight.cargo.site/w/1000/i/dd2a6615851ca50c854f1032c97c99e842e209895c10ae18582067eb0e504997/Cheeklit-Apple-Crumble.png" /&#62;


	Studio: Kudos Design CollaboratoryYear: 2021 - 2023
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</description>
		
	</item>
		
		
	<item>
		<title>A new icon system for Yume</title>
				
		<link>https://kellyrahardja.com/A-new-icon-system-for-Yume</link>

		<pubDate>Mon, 10 Nov 2025 11:57:39 +0000</pubDate>

		<dc:creator>Kelly Rahardja</dc:creator>

		<guid isPermaLink="true">https://kellyrahardja.com/A-new-icon-system-for-Yume</guid>

		<description>
	Yume Cafe
Yume invited us to extend their world; an American-owned cafe brand inspired by Japanese sandos and treats.

The task is to create a suite of icons for each of their offerings: The Sando Room, Yama Yogurt, Kyoto Matcha, Specialty Coffee, and Craft Beer; illustrating Yume’s soft Japanese influence translated through their modern, mindful sensibility.

We developed a set of symbols that felt familiar but fresh: clean strokes, balanced geometry, and quiet references to traditional pictograms.


	


&#60;img width="732" height="903" width_o="732" height_o="903" data-src="https://freight.cargo.site/t/original/i/bfd87338c2526962cae3830d8929f9b9f3525f425d9a690ffc99a8206809f49a/Frame-20.png" data-mid="240531442" border="0"  src="https://freight.cargo.site/w/732/i/bfd87338c2526962cae3830d8929f9b9f3525f425d9a690ffc99a8206809f49a/Frame-20.png" /&#62;
&#60;img width="731" height="903" width_o="731" height_o="903" data-src="https://freight.cargo.site/t/original/i/e707abcb79ded6a07d708fd0b0a5f9dfd95f4f012e01f571f7b8e57c3f2f8591/Frame-19.png" data-mid="240492198" border="0"  src="https://freight.cargo.site/w/731/i/e707abcb79ded6a07d708fd0b0a5f9dfd95f4f012e01f571f7b8e57c3f2f8591/Frame-19.png" /&#62;
&#60;img width="1440" height="1778" width_o="1440" height_o="1778" data-src="https://freight.cargo.site/t/original/i/51d08c618dd644b18a2d784caa3089f75615e79e3126d6cdebb037e9efaf739a/1116.gif" data-mid="240694887" border="0"  src="https://freight.cargo.site/w/1000/i/51d08c618dd644b18a2d784caa3089f75615e79e3126d6cdebb037e9efaf739a/1116.gif" /&#62;
&#60;img width="732" height="903" width_o="732" height_o="903" data-src="https://freight.cargo.site/t/original/i/6df70b607a240aef5f1639be14d6e6120a0d555f3ed3a6b6416833e34d9e6ab9/Frame-17.png" data-mid="240492197" border="0"  src="https://freight.cargo.site/w/732/i/6df70b607a240aef5f1639be14d6e6120a0d555f3ed3a6b6416833e34d9e6ab9/Frame-17.png" /&#62;


&#60;img width="1500" height="489" width_o="1500" height_o="489" data-src="https://freight.cargo.site/t/original/i/72f9dd122f5303b9f7a0686e8ec2a27347ad574addc9e80fa0e2b0cb3fed2c2c/Frame-27-2.png" data-mid="240694904" border="0"  src="https://freight.cargo.site/w/1000/i/72f9dd122f5303b9f7a0686e8ec2a27347ad574addc9e80fa0e2b0cb3fed2c2c/Frame-27-2.png" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/aaca3097ad8a502006cad6de5f8c1c03e7ac65801e2d82534c716965d44f99a3/YumeOffering.gif" data-mid="240694891" border="0"  src="https://freight.cargo.site/w/1000/i/aaca3097ad8a502006cad6de5f8c1c03e7ac65801e2d82534c716965d44f99a3/YumeOffering.gif" /&#62;

&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c4bbf54290588a174da0fadeef404b004692fde6157da3ee61693f4e30c93245/Frame-4.png" data-mid="240492190" border="0"  src="https://freight.cargo.site/w/1000/i/c4bbf54290588a174da0fadeef404b004692fde6157da3ee61693f4e30c93245/Frame-4.png" /&#62;




&#60;img width="732" height="903" width_o="732" height_o="903" data-src="https://freight.cargo.site/t/original/i/bf494b1cd0b0a0aeea0a735c74ad96643e9065652c7db6257110d8bd1d8a81ae/Frame-20-2.png" data-mid="240694906" border="0"  src="https://freight.cargo.site/w/732/i/bf494b1cd0b0a0aeea0a735c74ad96643e9065652c7db6257110d8bd1d8a81ae/Frame-20-2.png" /&#62;
&#60;img width="731" height="903" width_o="731" height_o="903" data-src="https://freight.cargo.site/t/original/i/a8a39ef903cda0c36f44617502a81d41cedb723edfd36ceb9f35aad8dfaa7336/Frame-35.png" data-mid="240694888" border="0"  src="https://freight.cargo.site/w/731/i/a8a39ef903cda0c36f44617502a81d41cedb723edfd36ceb9f35aad8dfaa7336/Frame-35.png" /&#62;

&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f67df75b41043c3b7c0954f3bf4d7deb4e870169d588b4d2e94613407ea1f420/Frame-13.png" data-mid="240492194" border="0"  src="https://freight.cargo.site/w/1000/i/f67df75b41043c3b7c0954f3bf4d7deb4e870169d588b4d2e94613407ea1f420/Frame-13.png" /&#62;


	Studio: LIFE OF StudioCreative Director: Lenya Bass-DoddsYear: 2025
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